Author Archives: Cara Mossington

Lifestyle listing videos sell homes!

My lifestyle videos help potential buyers envision themselves living in the home, creating an emotional connection to what they see. Getting & keeping the right eyeballs is vital. Below is why. Click here for examples. – 80% of online consumption is video.  Hmmm – Is a curated, quality lifestyle video important when selling one ofContinue reading “Lifestyle listing videos sell homes!”

What is my fiduciary duty as a realtor? 4Q2023 Michigan Real Estate Update

I’m laughing to myself thinking about the fact that I can share my unfiltered opinions with you in my bi-monthly emails.  This is versus many years ago, when everything that I wrote had to go through my financial firm’s compliance department.   Past performance guarantees future results. Haha, I had to say it.  On thatContinue reading “What is my fiduciary duty as a realtor? 4Q2023 Michigan Real Estate Update”

Steps to take when preparing to sell.

Investing in the suggestions below may help you net thousands more on your home. When you list with the me, your home will be seen by thousands through my unique online and print marketing. If you have not already set up a time to meet, I’d be excited to show you my cutting-edge marketing withContinue reading “Steps to take when preparing to sell.”

Don’t price your home for sale unwisely

While I am a Certified Pricing Strategist, this is a common sense tip that everyone should use when putting their home on the market. Every day, I see homes put on the market priced at $499,000, $749,000, or $3,900,000.  This is not wise, and I’ll explain why.  When you put your home on the market,Continue reading “Don’t price your home for sale unwisely”

Blessed by Recent Client Reviews..

Automotive Executive: “Cara was excellent to work with from the very beginning. Upon our first meeting, the level of care and preparation was evident. Her vast experience, blended with her passionate personality, resulted in strong confidence that my investment was in the right hands! However, what differentiated Cara was the genuine level of care (whatContinue reading “Blessed by Recent Client Reviews..”

Who’s Your Neighbor?

By: Cara Mossington, White Glove Rochester Realtor https://rochester.life/News/20220912News_DrCharlettaDennis01.html I met Charletta (Dr. Dennis) while pricing her multimillion-dollar home in Rochester a while back when she was contemplating selling.  I enjoy her so much, that truthfully, I hope she stays in Rochester despite her thoughts of moving away.  Relationships before transactions is what helps my soulContinue reading “Who’s Your Neighbor?”

How I got Zillow to change my client’s Zestimate by $1 million…

Think the Zestimate is accurate for the home you are trying to buy or sell?  If so, think again. I priced a home that I was listing at $2.4 million.  When I looked up the Zestimate, Zillow had it valued at $1.4 million.  Many phone calls and emails later, they changed the Zestimate to $2.3Continue reading “How I got Zillow to change my client’s Zestimate by $1 million…”