How I got Zillow to change my client’s Zestimate by $1 mil…

Think the Zestimate is accurate for the home you are trying to buy or sell?  If so, think again.

I priced a home that I was listing at $2.4 million.  When I looked up the Zestimate, Zillow had it valued at $1.4 million.  Many phone calls and emails later, they changed the Zestimate to $2.3 million.  We all know perception is often people’s reality.  So, what Zillow says about your home when you’re trying to sell unfortunately makes a difference.  If a realtor named Cara from the Detroit area can convince Zillow to bump up a value by $1 million and Zillow’s CEO sold his home for 60% of the Zestimate, nothing more needs to be said about the accuracy of their pricing methods. Call or text anytime 312-545-8428

Published by Cara Mossington

Cara has more than 25 years of real estate, marketing, and wealth management experience having been Director of Marketing for firms such as Northern Trust Bank and Plante Moran. She brings keen insight to the marketing of her client’s homes to get the highest price quickly and negotiating on their behalf when purchasing a new one. Cara holds a marketing degree from Michigan State University and is a formerly licensed investment advisor. In addition to helping community members sell their current and find the right new home, she is also passionate about giving back to her community. She volunteers at the Woodside Bible church Pontiac Dream Center and Habitat for Humanity.

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