How I got Zillow to change my client’s Zestimate by $1 million…

Posted byCara MossingtonPosted inSelling a homeTags:,

Think the Zestimate is accurate for the home you are trying to buy or sell?  If so, think again.

I priced a home that I was listing at $2.4 million.  When I looked up the Zestimate, Zillow had it valued at $1.4 million.  Many phone calls and emails later, they changed the Zestimate to $2.3 million.  We all know perception is often people’s reality.  So, what Zillow says about your home when you’re trying to sell unfortunately makes a difference.  If a realtor named Cara from the Detroit area can convince Zillow to bump up a value by $1 million and Zillow’s CEO sold his home for 60% of the Zestimate, nothing more needs to be said about the accuracy of their pricing methods. Call or text anytime 312-545-8428

Published by Cara Mossington

Cara Mossington lives and works in Rochester, Michigan. She has 25 years of real estate, marketing, and wealth management experience. Prior to her real estate career, she was Vice President and Director of Marketing at Northern Trust. Next, she went on to be the Director of Marketing for a real estate billionaire whose firm is often featured on the television show Million Dollar Listing. Today, she’s a highly sought-after Keller Williams Realtor®. Having sat on the board of two non-profits, including one belonging to President John F Kennedy’s nephew, she now volunteers at Grace Centers of Hope.

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