My lifestyle videos help potential buyers envision themselves living in the home, creating an emotional connection to what they see. Getting & keeping the right eyeballs is vital. Below is why. Click here for examples.
– 80% of online consumption is video. Hmmm – Is a curated, quality lifestyle video important when selling one of your biggest assets? Should this video be used for targeting buyers in a paid advertising campaign? Absolutely.
– People buy a home for the physical structure, of course, but the land is just as important. Think about it, you could have bought/built the exact same house, just 30 minutes away, for a lot less money. Why didn’t you? Because of the lifestyle the land and community offered.
– 20% of homes are bought by people outside of Michigan. I’m able to put the video in front of targeted buyers, in the places that are sending the most people to metro Detroit. I do this with targeted, paid YouTube ads. YouTube is the second most utilized search engine, right after Google.
– My job is getting your home in front of right eyeballs AND keeping them looking until they want to visit. Netting you the most money is not achieved by throwing the professional photos online, just as they came from the photographer. It’s also not achieved by a boring walkthrough video that just sits on Zillow and the MLS.
– Buyers have the attention span of a gnat. If they don’t like the looks of your home within the first 8 photos or first 30 seconds of a video, they are on to the next house.
My fiduciary duty is to sell my listings like they are my own assets. I would spend a lot of time and money publicly marketing my own home. I would harness my marketing and negotiating skills derived from servicing the Forbes 400 list while at Northern Trust and from being the Director of Marketing for a real estate multi-billionaire who is often featured on Million Dollar Listing. I will do the same for you! Click here for examples. Call me to talk about your real estate success!
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